Basic marketing : A global-managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextSeries: The Irwin Series in MarketingPublication details: Homewood, IL : Irwin, 1993.Edition: 11th edDescription: xxii, 763, 15, 14 p., ill. : col. ill. ; 27 cmISBN: - 025610509X
| Item type | Current library | Collection | Call number | Status | Notes | Barcode | |
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Fundamental Scientific Library | General | И III/21193 (Browse shelf(Opens below)) | Available | 30 Days Loan | 330021193 | |
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Fundamental Scientific Library | General | И III/21194 (Browse shelf(Opens below)) | Available | 30 Days Loan | 330021194 |
Includes bibliogr. references (p. 723-760) and indexes.
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