The marketing power of emotion - O'Shaughnessy, John; O'Shaughnessy, Nicholas J., 1954- (Oxford ; New York : Oxford University Press, 2003)
Includes bibliogr. references (p. 247-260) and index.
Keywords: Consumer behavior; Consumers -- Psychology; Marketing -- Psychological aspects; Advertising -- Psychological aspects; Decision making -- Psychological aspects; Emotions -- Economic aspects