O'Shaughnessy, John <br/><br/>
The marketing power of emotion / 
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. 
 - Oxford ;  New York :  Oxford University Press,  2003. 
 - vi, 274 p.  ill. ;  24 cm. 
<br/><br/>Includes bibliogr. references (p. 247-260) and index. 
<br/><br/><label>ISBN: </label>0195150562 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--Psychology<br/>Marketing--Psychological aspects<br/>Advertising--Psychological aspects<br/>Decision making--Psychological aspects<br/>Emotions--Economic aspects